The APPLE corporation is often mentioned in the media. Why has Google and Android not received such attention?

The APPLE corporation is often mentioned in the media. Why has Google and Android not received such attention?

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Answers (2)

Answer 1
October, 2020

From the point of view of the media, whose goal is to generate news (content), Apple is more attractive as a generator of reasons for the news movement

  1. A company that has seriously influenced and / or defined a number of IT intensive industries / consumer services over the past 15 years is expected to either slow down / fail, or a significant new breakthrough. Google is in the same league of companies as Apple, but it has fewer achievements and expectations.

  2. The culture of secrecy, supposedly special perfectionism and the business model of a closed ecosystem of Apple products and services also distinguishes them from Google and makes them the subject of special attention from the press.

  3. The story of Apple's life, including due to Steve Jobs's reputation as a super charismatic founder and almost permanent leader, who made Apple the most expensive business icon at the moment, significantly richer and giving journalists more meaningful material in terms of pedigree compared with other existing icons like Google, Amazon, Facebook.

Answer 2
October, 2020

Apple is doing much better in terms of PR. Android is undoubtedly the most popular mobile OS, but it was developed by Google, and devices for it are produced by HTC, Sony, Huawei, Explay, Micromax, Samsung, Motorolla, BlackBerry (already), LG, Lion, Philips. All these and dozens, if not hundreds of other brands are behind Android.

But with iOS and other iProjects, everyone associates only Apple. The corporation created the OS with its own hands and itself launched the release of the corresponding devices of the same type (which limits the choice, but does not reduce the demand).

Thus, it turns out that Apple alone holds a large OS, and the popularity of Android is shared by several companies ( in particular, the software developer Google and the main developer of physical shells Samsung). So everything related to the iPhone, AppStore, iOS, iCloud and other products goes to "Apple", which cannot be said about the adjacent Android components and about itself.

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