Why is the share of iOS users higher than Android in some countries, but not in others? Italy, Germany and France belong to the second category.

Why is the share of iOS users higher than Android in some countries, but not in others? Italy, Germany and France belong to the second category.

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Here's what I read: "Android has long surpassed iOS in popularity. But there are still countries where the share of iOS users is still higher than Android. These include the USA, Canada, the UK, Japan, Australia, Sweden, Norway and Denmark.

In Russia, 26% of people use iOS, and 73% use Android. The situation is similar in Finland, Germany, Italy, France, China and South Korea "

I noticed that in the first category there is no EU country. This is probably due to the conversion of currencies, duties and the amount of VAT and ... with something else? Is it just the price?

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Answers (2)

Answer 1
October, 2020

There are many factors and it would be pointless to list them all for a simple reason: each country is a separate case for top managers of companies. Some of the factors are:

  • Unable to enter the market (legal reason)
  • Unable to enter the market (difficult competitive environment)
  • Low demand for products
  • Difficulty organizing and managing the downstream
  • Tax Policy
  • User privacy terms

As you can see, there can be many reasons and should be considered separately. You can purchase more detailed analytics from consulting companies.

Answer 2
October, 2020

Basically, this is an indicator of the wealth of people and the preferences of their friends.

There are really many factors. Apple is chosen by people who have little time to understand something and they want a ready-made solution out of the box, an understandable simple transition to future devices and it takes too long for people to reach the ecosystem.

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